A.D.E Magazine
(Current Project)
It starts with an idea
My Role
Design Lead
Duration
Current
Client
Kingdom Connection Christian Center
Tools
Adobe InDesign, Figma, Notion
I am the Design Lead for Kingdom Connection Christian Center;s magazine, overseeing the visual direction and user experience to create a publication that is both engaging and impactful. From layout design to typography and branding, I ensure that each issue aligns with the magazine’s mission while maintaining a high standard of aesthetics and readability. My role involves collaborating with writers, editors, and stakeholders to craft a visually compelling and cohesive publication that resonates with our audience.
Mission:
A.D.E. Magazine is committed to highlighting impact and fostering a global community. Through powerful stories and thoughtful perspectives, we capture experiences, spotlight leaders, and inspire others to do the same.
Core Values:
Community-Driven Growth – A.D.E. thrives on connection, collaboration, and shared impact. We create space for voices that inspire and challenge, always keeping the community at the center of our work.
Authenticity – Real stories from real people making an impact.
Empowerment – Uplifting voices that inspire action.
Target Audience:
THE Target audience should be people who are inspired by positive change and leadership stories.
Primary Target Audience: Emerging Leaders & Aspiring Professionals
Who they are: Young professionals, students, and early-career individuals looking for mentorship, career inspiration, and leadership development.
Why they’ll read A.D.E.: To learn from the experiences of established leaders, gain career guidance, and discover opportunities to make an impact.
Secondary Target Audience: Changemakers & Leaders
Who they are: Entrepreneurs, activists, executives, non-profit leaders, and professionals working in social impact, business, and innovation.
Why they’ll read A.D.E.: To gain insights from other impactful leaders, stay inspired, and find ways to create change.
Branding
Tone and Style:
A.D.E. Magazine should strike a balance between timeless authority and contemporary relevance, making it accessible across generations while maintaining a strong, empowering, and neutral voice.
Modern but Generationally Accepted: The writing should be clear, insightful, and forward-thinking, appealing to both seasoned leaders and younger professionals.
Classic & Neutral: Avoid overly trendy language or niche jargon; instead, favor concise, articulate, and thoughtful storytelling.
Strong & Empowering: The tone should uplift and inspire, featuring bold narratives and impactful voices that encourage action and leadership.
Branding Kit (Current Stage)
Clients mood board
I am currently in the process of creating a comprehensive branding kit for my client, ensuring their visual identity is consistent, professional, and impactful. This includes developing multiple branding variations to provide flexibility across different platforms and use cases. A well-crafted branding kit is essential for maintaining brand recognition, strengthening credibility, and creating a cohesive user experience. By defining key elements such as color palettes, typography, logos, and design guidelines, I am equipping my client with the tools they need to establish a strong and memorable brand presence.